{
  "version": "https://jsonfeed.org/version/1.1",
  "title": "MSP Agenda — Blog",
  "home_page_url": "https://mspagenda.com/blog",
  "feed_url": "https://mspagenda.com/feed.json",
  "description": "MSP growth strategy: winning better prospects, expanding existing accounts and preparing a sellable business.",
  "language": "en-GB",
  "items": [
    {
      "id": "https://mspagenda.com/blog/msp-advice",
      "url": "https://mspagenda.com/blog/msp-advice",
      "title": "MSP Advice",
      "summary": "Building a successful Managed Service Provider (MSP) is rarely about having the most certifications or the fastest response times.",
      "date_published": "2026-09-12T00:00:00+00:00",
      "date_modified": "2026-09-12T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "msp growth",
        "strategy"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/msp-mrr",
      "url": "https://mspagenda.com/blog/msp-mrr",
      "title": "MSP MRR",
      "summary": "Building a successful Managed Service Provider (MSP) is often a journey of moving from the 'feast and famine' of one-off projects to the stability of.",
      "date_published": "2026-09-08T00:00:00+00:00",
      "date_modified": "2026-09-08T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "pricing",
        "recurring revenue"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/msp-proposal-template",
      "url": "https://mspagenda.com/blog/msp-proposal-template",
      "title": "MSP Proposal Template",
      "summary": "A professional MSP proposal template is more than a price list or a technical scope of work.",
      "date_published": "2026-09-07T00:00:00+00:00",
      "date_modified": "2026-09-07T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "sales",
        "prospecting"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/plan-profitable-msp-exit",
      "url": "https://mspagenda.com/blog/plan-profitable-msp-exit",
      "title": "Planning a Profitable MSP Exit: Valuation First",
      "summary": "Why MSP owners should build an exit-ready valuation model before talking to brokers, buyers or investors.",
      "date_published": "2026-09-05T00:00:00+00:00",
      "date_modified": "2026-09-11T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "exit",
        "valuation",
        "m&a"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/why-most-msp-security-reviews-fail",
      "url": "https://mspagenda.com/blog/why-most-msp-security-reviews-fail",
      "title": "Why Most MSP Security Reviews Fail",
      "summary": "Most managed service providers treat security reviews as a technical obligation rather than a commercial opportunity.",
      "date_published": "2026-09-04T00:00:00+00:00",
      "date_modified": "2026-09-04T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "msp growth",
        "strategy"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/expand-existing-msp-accounts",
      "url": "https://mspagenda.com/blog/expand-existing-msp-accounts",
      "title": "Expanding Existing MSP Accounts Without Discounting",
      "summary": "A growth-led approach to increasing recurring revenue from current MSP clients through capability mapping, outcome pricing and staged proposals.",
      "date_published": "2026-09-03T00:00:00+00:00",
      "date_modified": "2026-09-11T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "expansion",
        "qbr",
        "pricing"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/qualify-msp-prospect",
      "url": "https://mspagenda.com/blog/qualify-msp-prospect",
      "title": "How to Qualify an MSP Prospect in 30 Minutes",
      "summary": "A practical qualification framework for MSPs to score new prospects on fit, budget, decision process and growth potential in under half an hour.",
      "date_published": "2026-09-01T00:00:00+00:00",
      "date_modified": "2026-09-11T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "prospecting",
        "sales",
        "msp growth"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/msp-service-desk-metrics",
      "url": "https://mspagenda.com/blog/msp-service-desk-metrics",
      "title": "MSP Service Desk Metrics",
      "summary": "Managing an MSP without tracking the right data is like flying a plane without a dashboard.",
      "date_published": "2026-08-29T00:00:00+00:00",
      "date_modified": "2026-08-29T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "operations",
        "benchmarks"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/msp-cost-per-ticket",
      "url": "https://mspagenda.com/blog/msp-cost-per-ticket",
      "title": "MSP Cost Per Ticket",
      "summary": "In the world of managed services, your help desk is often the heartbeat of the business.",
      "date_published": "2026-08-24T00:00:00+00:00",
      "date_modified": "2026-08-24T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "operations",
        "benchmarks"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/msp-lead-generation-strategies",
      "url": "https://mspagenda.com/blog/msp-lead-generation-strategies",
      "title": "MSP Lead Generation Strategies",
      "summary": "Generating high-quality leads for a Managed Service Provider (MSP) is not about shouting the loudest in a crowded market; it is about demonstrating a.",
      "date_published": "2026-08-16T00:00:00+00:00",
      "date_modified": "2026-08-16T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "marketing",
        "demand generation"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/msp-marketing",
      "url": "https://mspagenda.com/blog/msp-marketing",
      "title": "MSP Marketing",
      "summary": "Effective MSP marketing is not about chasing every new social media trend or spending thousands on generic lead-generation services that don't.",
      "date_published": "2026-08-07T00:00:00+00:00",
      "date_modified": "2026-08-07T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "marketing",
        "demand generation"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/msp-organizational-structure",
      "url": "https://mspagenda.com/blog/msp-organizational-structure",
      "title": "MSP Organisational Structure",
      "summary": "Building a successful Managed Service Provider (MSP) is rarely about having the smartest engineers in the room.",
      "date_published": "2026-08-07T00:00:00+00:00",
      "date_modified": "2026-08-07T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "operations",
        "benchmarks"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/msp-profit-margin",
      "url": "https://mspagenda.com/blog/msp-profit-margin",
      "title": "MSP Profit Margin",
      "summary": "Profitability in the managed services industry is rarely the result of a single brilliant decision.",
      "date_published": "2026-08-07T00:00:00+00:00",
      "date_modified": "2026-08-07T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "pricing",
        "recurring revenue"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/factors-driving-valuation-multiples-for-managed-service-providers",
      "url": "https://mspagenda.com/blog/factors-driving-valuation-multiples-for-managed-service-providers",
      "title": "Factors Driving Valuation Multiples for Managed-service Providers",
      "summary": "Understanding the factors driving valuation multiples for managed-service providers is no longer just for those looking to exit next month.",
      "date_published": "2026-07-23T00:00:00+00:00",
      "date_modified": "2026-07-23T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "exit planning",
        "valuation"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/msp-pricing",
      "url": "https://mspagenda.com/blog/msp-pricing",
      "title": "MSP Pricing",
      "summary": "Getting your MSP pricing right is the single most important lever you have for building a sustainable, profitable services business.",
      "date_published": "2026-07-22T00:00:00+00:00",
      "date_modified": "2026-07-22T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "pricing",
        "recurring revenue"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/msp-per-device-pricing",
      "url": "https://mspagenda.com/blog/msp-per-device-pricing",
      "title": "MSP Per Device Pricing",
      "summary": "Choosing the right billing model is one of the most consequential decisions an MSP owner will make.",
      "date_published": "2026-07-12T00:00:00+00:00",
      "date_modified": "2026-07-12T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "pricing",
        "recurring revenue"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/msp-csat",
      "url": "https://mspagenda.com/blog/msp-csat",
      "title": "MSP CSAT",
      "summary": "Customer satisfaction isn't just a metric for your support team; it is the commercial pulse of your entire Managed Service Provider.",
      "date_published": "2026-07-11T00:00:00+00:00",
      "date_modified": "2026-07-11T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "account expansion",
        "client retention"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/msp-recurring-revenue",
      "url": "https://mspagenda.com/blog/msp-recurring-revenue",
      "title": "MSP Recurring Revenue",
      "summary": "In the world of managed services, the difference between a struggling break-fix shop and a high-value enterprise usually comes down to one metric: MSP.",
      "date_published": "2026-07-07T00:00:00+00:00",
      "date_modified": "2026-07-07T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "pricing",
        "recurring revenue"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/msp-customer-satisfaction",
      "url": "https://mspagenda.com/blog/msp-customer-satisfaction",
      "title": "MSP Customer Satisfaction",
      "summary": "In the managed services world, your reputation is your most valuable asset.",
      "date_published": "2026-07-06T00:00:00+00:00",
      "date_modified": "2026-07-06T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "account expansion",
        "client retention"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/msp-seo",
      "url": "https://mspagenda.com/blog/msp-seo",
      "title": "MSP SEO",
      "summary": "For most Managed Service Providers, growth feels like a constant battle between word-of-mouth referrals and the unpredictable nature of outbound sales.",
      "date_published": "2026-07-02T00:00:00+00:00",
      "date_modified": "2026-07-02T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "marketing",
        "demand generation"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/msp-social-media-marketing",
      "url": "https://mspagenda.com/blog/msp-social-media-marketing",
      "title": "MSP Social Media Marketing",
      "summary": "Social media often feels like a distraction for MSP owners who are focused on ticket queues, project deadlines, and the next big security review.",
      "date_published": "2026-07-01T00:00:00+00:00",
      "date_modified": "2026-07-01T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "marketing",
        "demand generation"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/msp-gross-margin",
      "url": "https://mspagenda.com/blog/msp-gross-margin",
      "title": "MSP Gross Margin",
      "summary": "In the world of managed services, your top-line revenue is a vanity metric.",
      "date_published": "2026-06-28T00:00:00+00:00",
      "date_modified": "2026-06-28T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "pricing",
        "recurring revenue"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/msp-outbound-sales",
      "url": "https://mspagenda.com/blog/msp-outbound-sales",
      "title": "MSP Outbound Sales",
      "summary": "Building a successful Managed Service Provider requires a shift in perspective.",
      "date_published": "2026-06-23T00:00:00+00:00",
      "date_modified": "2026-06-23T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "sales",
        "prospecting"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/msp-customer-onboarding",
      "url": "https://mspagenda.com/blog/msp-customer-onboarding",
      "title": "MSP Customer Onboarding",
      "summary": "Effective MSP customer onboarding is the most critical phase of the client lifecycle.",
      "date_published": "2026-06-22T00:00:00+00:00",
      "date_modified": "2026-06-22T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "account expansion",
        "client retention"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/msp-arr",
      "url": "https://mspagenda.com/blog/msp-arr",
      "title": "MSP ARR",
      "summary": "In the world of managed services, your valuation isn't built on one-off hardware sales or emergency break-fix calls.",
      "date_published": "2026-06-08T00:00:00+00:00",
      "date_modified": "2026-06-08T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "pricing",
        "recurring revenue"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/msp-help-desk-efficiency",
      "url": "https://mspagenda.com/blog/msp-help-desk-efficiency",
      "title": "MSP Help Desk Efficiency",
      "summary": "Efficiency in a managed service provider’s help desk isn't about how fast your engineers can type; it’s about how effectively your business handles the.",
      "date_published": "2026-06-07T00:00:00+00:00",
      "date_modified": "2026-06-07T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "operations",
        "benchmarks"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/msp-linkedin-marketing",
      "url": "https://mspagenda.com/blog/msp-linkedin-marketing",
      "title": "MSP LinkedIn Marketing",
      "summary": "LinkedIn is no longer just a digital resume or a place to hunt for your next lead engineer.",
      "date_published": "2026-05-31T00:00:00+00:00",
      "date_modified": "2026-05-31T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "marketing",
        "demand generation"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/msp-financial-benchmarks",
      "url": "https://mspagenda.com/blog/msp-financial-benchmarks",
      "title": "MSP Financial Benchmarks",
      "summary": "Running a Managed Service Provider (MSP) is often a balancing act between maintaining high-level technical standards and managing the commercial.",
      "date_published": "2026-05-30T00:00:00+00:00",
      "date_modified": "2026-05-30T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "pricing",
        "recurring revenue"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/msp-average-revenue-per-user",
      "url": "https://mspagenda.com/blog/msp-average-revenue-per-user",
      "title": "MSP Average Revenue Per User",
      "summary": "Understanding MSP average revenue per user (ARPU) is not just about tracking a spreadsheet metric; it is about measuring the health, scalability, and.",
      "date_published": "2026-05-29T00:00:00+00:00",
      "date_modified": "2026-05-29T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "pricing",
        "recurring revenue"
      ]
    },
    {
      "id": "https://mspagenda.com/blog/msp-nps",
      "url": "https://mspagenda.com/blog/msp-nps",
      "title": "MSP NPS",
      "summary": "Measuring client satisfaction isn't just about feeling good when a customer says 'thanks.' In the managed services world, it’s a critical commercial.",
      "date_published": "2026-05-21T00:00:00+00:00",
      "date_modified": "2026-05-21T00:00:00+00:00",
      "authors": [
        {
          "name": "Luis Navarro",
          "url": "https://mspagenda.com/authors/luis-navarro"
        }
      ],
      "tags": [
        "account expansion",
        "client retention"
      ]
    }
  ]
}